Made by Farha

BLUELINE RENTAL: Careers

Role

UI/UX Designer, Graphic Designer while working at Dauntless

Date

2017

BlueLine Rental (BLR)— once ranked #4 in North America for construction equipment rental — was falling significantly behind its competitors. To survive and thrive in the digital world, BlueLine needed to get up-to-date.I mainly looked after the BLR Careers transformation.

View some of the work I created for BLR.

BLR Careers

Transformation of the UX and UI for Careers section of the BLR marketing website

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1 BILLION Icon

Icon design for a campaign within BLR.

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Results

Of Transformation for BLR

  • Increased their net worth by $145 million through improved process efficiencies
  • A modern, comprehensive, and easy-to-use e-commerce tool that truly empowers customers, staff, and sales teams.
  • BlueLine Rental were acquired by the biggest competitor just one year later